Asia:Consumer or Producer?

Asia is emerging as one of the favorite destination for outsourcing the digitalized form of marketing. The very nature of job in BPO/KPO made India as favorite destination of outsourcing and same would turn true for Digital Marketing as well. For new media marketing location of marketer doesn't matter and hence companies from first world may reduce their cost of marketing operation by efficiently utilizing labor arbitrage.

"But in amidst of all these  ho hoopla ,we forget that Asia is emerging as one of the biggest consumer of New Media as well".I hope following stats would add some value to my statement .

Image Source:www.transactioncompany.com

1.In mobile,  China will have 1.3 billion subscribers and 957 million mobile Web users by 2014.

~eMarketer

2Internet users in Asia Pacific spent more than 5.6 trillion minutes online in 2009, and bought $7 billion in virtual goods, according to the Asia Pacific Digital Marketing Handbook

3.Nearly half of all search activity (44.1 percent) across the region in September 2009 took place on Google; representing 17 billion searches. ~comScore

4.India's Internet population grew to 71 million, a year-on-year increase of 42 percent in 2009; 51 million of them are active users. ~Economic Times

5.Japan has around 21.8 million social network users. Around half of them actively manage their profiles, according to Universal McCann.

6.The Philippines has more than 10.6 million Facebook users and is ranked eighth in the world in terms of countries with highest number of using the social networking site, reports Inside Facebook.

Referefces:www.clickz.com,www.marketingsherpa.com